Accountancy magazine isn't going down without a fight
Posted by Christie Malry on October 24, 2011 at 9:47 pm
It looks like Accountancy magazine has started the process of preparing itself for the inevitable oblivion that must surely follow once its subscriber base has been obliterated by the cancellation of the member agreement with ICAEW.
They have launched accountancylive.com, which looks to be a pretty acceptable accountancy news site. But there's nothing obviously there that you can't already get from Accountancy Age. And it's unclear what would encourage people to spend £99 a year on a subscription to the printed magazine. Especially given that ICAEW will be sending a free magazine to all members from February.
I agree. Can't see much there that I can't get on accountingweb either.
To be perfectly honest, I suspect the best course of action would have been to sell the name to ICAEW and be done with it. I don't think the market can support that many magazines (and remember ACCA and ICAS also do their own, excellent, magazines that you can get online).
Accounyancy always used to be subrscrption-based, with the obvioous caveat that all ICAEW students were basically told to subscribe so as to keep up-to-date with accounting changes. But with the internet, surely it's time has passed. Even Emile Woolf must be bored by now of writing the same article every month.