Boycotts and revealed preference

Posted by Christie Malry on June 11, 2013 at 10:21 am

The Guardian reports that four in 10 might join consumer boycott over tax avoidance.

However, the sheer number of activists who continue to campaign against tax avoidance while tweeting on their iPad over a Vodafone connection, Starbucks skinny soy latte in hand, shows that talk is cheap. It's what people actually do that matters.

And people simply aren't boycotting in anything like the numbers the poll suggests.

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